RENGIN-SINA ÖZCAN

Hi there, I am Rengin - a digital marketeer, bringing ideas to life through sharp copywriting, B2B storytelling and social media. Here’s a peek into some of my creative projects.

MY MOST RECENT ROLE: INTERN & WORKING STUDENT @ WESTWING GMBH

Throughout my role in B2B marketing, I was responsible for a wide range of marketing activities. My ongoing tasks included creating visuals and copy for performance marketing campaigns (Meta, SEA, LinkedIn), setting up newsletters for both internal and external communication and optimizing our landingpage. Later, this included the development of new subpages from scratch for different target groups. I also conceptualized and created customer sales materials such as booklets for new clients, target-group-specific brochures, and project case studies. In addition, I supported the creation of marketing materials for events and trade fairs.

B2B Marketing

SEA ADS

META ADS

LINKEDIN ADS

PROJECT CASE STUDY

MARKETING MATERIALS (digital & print)

NEWSLETTER

SUPPORT WITH EVENTS EVENTS/FAIRS

I had the opportunity to conceptualize and design a mirror sticker for the Arena Event of Design Hotels in Bolzano. The stickers were placed on two mirrors to encourage visitors and clients to take selfies, creating an engaging and interactive brand experience.

I supported with the pre-com of our attendance on the Independent Hotel Show in Munich.

SOCIAL MEDIA PROJECTS

During my master’s studies, I worked on two major social media projects:
One for the Museum für Konkrete Kunst (MKK) and another for Vroni’s Ratschhaus, both located in Ingolstadt. Our task was to develop and implement tailored social media strategies while managing their accounts for a set period. This included creating content primarily for Instagram and designing editorial calendars that both organizations could continue using beyond the project duration.

MY CREATIVE LAB

From 2021 until recently, I also worked as a barista at the specialty coffee shop “Kaffee Fred” in Ulm beside my studies. It allowed me to combine two of my passions: coffee and creative storytelling. During that time I supported the café’s instagram presence by creating engaging content that captures the vibe of Kaffee Fred.

ACADEMIC EDUCATION

10/2022 - 09/2025
- Social Media Projects for “Vronis Ratschhaus” and “Museum für Konkrete Kunst” in Ingolstadt
- Projekt Strategics Sales Management for BayWa AG
10/2017 - 09/2022
With a focus on:
- Marketing, Branding and Strategy
- Logistics and Supply Chain Management
- International Management and Leadership
09/2019 - 12/2019
Classes taken:
Digital Marketing, Fundamentals of Entrepreneurship, Consumer Behavior, Business Finance

WORK EXPERIENCE

- Support in planning and execution of B2B marketing initiatives and events (project coordination in Asana)
- Contributed to social media campaigns (Meta, LinkedIn); achieved a 40% CPL reduction through optimized messaging and visuals
- Created newsletter and communication copy ensuring a consistent brand voice
- Developed and adapted marketing and sales materials in Canva to drive lead generation
- Supported quality assurance of strategic digitalization projects in the USA & Canada
- Designed and facilitated a polarity mapping workshop for Corporate Strategy and Directors
- Conducted a benchmark analysis to advance the “Sustainability” focus area of the PFS Strategy 2030
- Member of the “Driven Women” team and initiator of the internal book club
- Managed social media channels (LinkedIn, Twitter); created content (text, image, video) using Canva
- Authored blog posts for the corporate website in WordPress
- Monitored external social media publications and press releases
- Conceptualized and maintained intranet pages; served as point of contact for employees using the CMS
- Supported with planning and execution of the online event “Rexroth ON AIR”
- Managed global sales communities by providing up-to-date product and marketing communications